86 - Instructional Tasting License. ABC application process.

What is the 86 - Instructional Tasting License?

Issued by the California Department of Alcoholic Beverage Control (ABC), the 86 License allows eligible off-sale licensed premises to conduct tastings of beer, wine, and distilled spirits. The tastings must be instructional, giving customers a chance to learn about and sample products before purchasing them.

Key Features of the 86 License

1. Authorized Premises

The 86 License is limited to businesses with specific off-sale licenses, such as liquor stores or grocery stores. Tastings must occur within the licensed premises.

2. Controlled Tastings

Samples are provided in limited quantities to ensure tastings remain responsible and compliant with state regulations. Typically, portions are small, such as a few ounces of beer or wine and even smaller quantities for distilled spirits.

3. Instructional Purpose

The tastings must be educational, focusing on product characteristics such as flavor profiles, production methods, or ideal pairings. This approach allows businesses to create a more engaging shopping experience while fostering customer loyalty.

4. No Sales Incentives

Tastings cannot be directly tied to promotional discounts or purchase requirements, maintaining a focus on education rather than sales pressure.

Benefits of the 86 License

1. Boost Customer Engagement

Offering tastings allows customers to explore your product selection and build confidence in their purchases. This interactive approach often translates into increased sales.

2. Educational Opportunities

Tastings provide a platform to educate customers about the nuances of different products, helping them make informed decisions and enhancing their overall experience.

3. Brand Building

By hosting tastings, your business becomes a destination for learning and discovery, setting you apart from competitors and strengthening your brand identity.

4. Increased Sales Potential

Tastings often lead to direct sales as customers are more likely to purchase products they’ve sampled and enjoyed.

Compliance and Guidelines

Businesses holding an 86 License must adhere to strict regulations:

• Age Restrictions: Only patrons 21 years or older may participate in tastings.

• Portion Control: Sample sizes are limited to prevent over-consumption.

• Licensed Hosts: Only trained employees or authorized representatives may conduct tastings.

Failure to comply with these rules can result in penalties or revocation of the license.

How LiquorLicenseBrokers.com Can Help

Navigating the complexities of obtaining an Instructional Tasting License can be challenging, but LiquorLicenseBrokers.com simplifies the process. With years of experience, our team specializes in guiding California businesses through the ABC’s licensing requirements.

Our Services Include:

1. Application Assistance: We handle all paperwork and ensure your application meets the ABC’s criteria.

2. Compliance Guidance: Stay informed about state regulations to avoid potential fines or penalties.

3. Customized Support: We tailor our services to your specific business needs, ensuring a smooth experience from start to finish.

Whether you’re a large retail chain or an independent shop, we can help you unlock the potential of instructional tastings.

Get Started Today

Elevate your business with the 86 - Instructional Tasting License and create memorable experiences for your customers. Contact LiquorLicenseBrokers.com today to learn how we can assist you in obtaining this license and growing your business. Let us simplify the process so you can focus on delivering exceptional service!